There’s more to managing events than what meets the eye. From booking the ideal location to ensuring logistics and from marketing to proper execution, event planning and management require careful attention. But, event booking and management software can help simplify these tasks and responsibilities by serving as communication and data hubs to manage everything from handling registrations and sending out event invites to analyzing data after the completion of the event.

Features of event booking software
Managing reservations can be an overwhelming task. Useful features offered by online booking systems can make this quite quick and easy.

Event creation
Any good event management system must give businesses the freedom and flexibility to create new events along with all necessary details (time, date, venue, etc.) This feature should not only be able to cover a wide variety of events but also modify and create recurring events at the click of a button.

Attendee management
The ticketing software should allow the user to add, edit, and delete attendees, offering complete management of the guest list. Reliable software is also equipped with the ability to generate attendee reports to track attendance over time.

Ticket sales
People need a medium to make event reservations, and booking software should encourage this by making it easy to purchase tickets via integrated payment gateways.

Waitlist management
Cancellations and no-shows are common at events. To avoid losses, the event booking software should be capable of managing a waitlist and notifying the next-in-line attendee if a spot opens up.

Check-in automation
It is crucial to keep track of ticketed entries at any event. This can be taken care of by automating the entry/check-in process using unique QR codes provided by the software.

Report and analytics
Tons of data points are collected by the software throughout the booking process, which can be used to strategize future events. To utilize this information to its fullest potential, the software must offer a comprehensive report for every event, including data on ticket sales, attendance, and revenue.

Benefits of event booking software

Streamlined planning
Event booking software works wonders in streamlining the booking process, reducing the risk of overbooking, and eliminating the hassle of getting on long calls with customers/clients. This increases the efficiency of the staff, providing centralized access to important information and insights at the click of a button.

Improved engagement
Customers place a lot of importance on engagement, and event booking software arranges access to just that. Companies can rely on a host of options, from push notifications on apps to regularly scheduled emails and messages that keep the customer interested in their offerings.

Scope for customized marketing
Online event booking tools provide more personalized marketing opportunities for businesses, including a host of insights, which can help modify campaigns as and when required. Additionally, businesses can take this chance to create customized packages for customers, helping improve customer satisfaction and revenue at the same time.

24/7 services
Unlike manual systems that can be time-restrictive, online booking systems can function around the clock, giving users the flexibility and freedom to confirm tickets at their convenience.

Reduced workload
Online booking software take a lot of workload off the personnel, freeing them up to utilize their time in more creative ways to benefit the company. The automation also reduces the risk of manual errors, simplifying the booking process and making it more efficient.

Post-event analysis
With event management software systems, companies can get access to automated reports that can be used to compare key performance indicators (KPIs) and efficiently plan further campaigns.

Popular event booking software options

Wix
One of the top-rated event booking software companies, Wix offers access to a range of features like attendee management, customizable branding, electronic payments, event management, event scheduling, registration, and website management.

SignUpGenius
This software is great for group and volunteer managers, as it allows users to schedule volunteers, organize events, and even collect money, all in one place. It offers features such as automatic reminders, additional admin access, slot locking, etc., to ensure a seamless booking and event management experience.

Cvent
Those looking for a complete event management solution may consider Cvent, which can handle virtual, hybrid, and offline bookings and the event lifecycle from start to finish. The software is ranked high in terms of ease of use, value for money, tech integration, and even customer support.

HoneyBook
Independent business owners looking for a clutter-free booking tool may be impressed by HoneyBook, which can help automate admin tasks and prioritize to-do lists to help people stay on top of their work. It is a recommended choice by small business owners like designers, photographers, marketers, freelancers, florists, caterers, videographers, etc. The company also offers a 7-day free trial to help users get an insight into the tool’s functioning.