Email marketing has become an essential part of a business’s digital marketing campaign. Unlike social media marketing, email marketing allows a business to lend a personal touch in its communication to the potential or the existing customers. Email marketing tools help a business send out autoresponders and newsletters to their subscribers and customers. Below are some of the most-used email marketing tools available online right now.

MailChimp
This is one of the easiest email marketing tools. The user interface (UI) is well designed, and it can be easily used by beginners to build a good email marketing campaign. One of the significant features of this tool is that it offers a 100% free account. Another significant feature is that MailChimp can be integrated with other marketing tools and social media sites, such as Facebook, Instagram, WordPress, Hubspot, and so on. MailChimp allows you to send autoresponders and newsletters to your clients and customers. It has two payment plans—monthly subscriptions and pay-as-you-go plans.

ActiveCampaign
With monthly subscriptions starting at around $9, ActiveCampaign is one of the most affordable email marketing tools. It is rich with features and has a customer relationship management (CRM) system to manage leads and automation tools to turn the leads into customers. With ActiveCampaign, you can automatically create a targeted campaign based upon consumer behavior. The automation tools let you send pre-built, as well as conditional content emails to consumers and subscribers. This email marketing tool has a Zapier integration that allows you to connect the tool to other services like Salesforce, QuoteRoller, LeadFormly, Xero, Acuity Scheduling, Calendly, GotoWebinar, and Evernote.

GetResponse
Affordability and ease-of-use are two of the most notable features of this email marketing tool. While other services may charge more as your list of subscribers grow, GetResponse is known to keep subscription charges stable irrespective of the size of the list. With more than 500 well-designed email templates, GetResponse makes it easy to create newsletter and autoresponders, whether you are an expert or novice. These templates have been designed to be compatible also with mobile devices. One of the most significant features of GetResponse is the application program interface (API) that allows you to perform the custom integration. This is in addition to the off-the-shelf integration available with Salesforce, WordPress, Zendesk, Shopify, and PayPal.